Gear Guide: Modest (Apparel, Sunglasses, Goggles)

Modest 'Team' Goggle

Here at The Phat House Hakuba we appreciate a no fuss approach to snowboard gear and that’s exactly what MODEST are about. The brainchild of aussie pro shredder Pete Long, Modest produce apparel, sunglasses and goggles of the highest quality that won’t break the bank.

Launched in December 2013, Modest is a lifestyle focused Australian eyewear brand who’s main goal is to bloom quality, fashion forward eyewear products that present great value for money.

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Competition: Win a powder holiday package staying at The Phat House Hakuba

Dreaming of a powder holiday in Hakuba? Well here at The Phat House Hakuba we are offering you the opportunity to WIN a powder holiday package for two staying with us. It’s easy to enter our competition, all you have to do is head on over to our Facebook page like our page, enter you details and then share either your entry, our page or the post pinned to the top of our timeline.

What is the best mountain in Hakuba?

There are 10 mountains in total so deciding which one to ride can be a tricky question – it’s like being confronted with a pizza menu that has so many good options that you can’t decide whether you take one loaded with meat or something with the lot. Some offer great steeps and awesome terrain but present a age old attitude of riding off piste. Other’s offer immense powder but are harder to access.

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A Taste of Hakuba

You know when Travis Rice froths on a run that it must be something special. This video was filmed out at Cortina Ski Resort at the northern most end of the Hakuba range. Known for it’s abundance of powder and awesome off-the-lift tree runs it really is a powder destination that must be experienced to be believed.

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Secret Spots

We started coming to Hakuba on holidays years ago. We continued to return season-on-season chasing the powder. Over the years we have discovered some amazing terrain either in the backcountry or off the lift. Some of those spots are well known while other are still a best kept secret.

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The attraction of snowboarding is the freedom it gives you. With a snowboard on your feet the sky is the limit. You can do anything and go anywhere. This is not just for pro riders. It is for everyone. The other amazing thing with snowboarding is how easy it is to get away from people and enjoy the solitude of the mountains. Its almost impossible in surfing but with snowboarding it is a short hike from the top of the lift or the side of the road.
Jeremy Jones

Wise words from the backcountry master himself Jeremy Jones. Whether you are skiing or boarding being able to escape into the mountains and find your own line is something that is unique.


We here at The Phat House provide wicked accommodation in Hakuba, Japan. If you would like to book accommodation for your holiday in Japan head on over to our bookings page.

Season Pass Options

JTB Season Pass

The Hakuba Valley offers a huge amount of terrain for powder enthusiasts. With 10 mountains in the range you can continually be exploring new terrain and powder pockets. For those staying longer term this presents an obstacle: what season pass should I buy? Sure, buying a Happo or Hakuba 47 pass give you access to the biggest resorts and some great terrain but these passes come at a cost and you’ll be missing out on some of Hakuba’s best keep secrets.

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From Humble Beginnings

Ever had a dream? Ever made that dream happen?

For as long as we’ve been traipsing around this planet of ours chasing the winter we have wanted our own house in the snow. After snowboarding in America, Canada, Chile, Argentina, New Zealand, Australia we stumbled across Japan. And in Japan we stayed for what seemed like an endless supply of powder gave us that feeling that we couldn’t give up…

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It's all in the Phamily!

Phat + Family = Phamily. And we're all about our extended Phamily. Join our social media Phamily and keep up-to-date with all the happenings at the Phat House. If you have any questions don't hesitate to drop us a line below and we'll hit ya back real quick!